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1 product extension
1) марк. продуктовое расширение* (введение в ассортимент продукта, уже выпускаемого компанией, но с новыми, неизвестными потребителю свойствами или функциями; существуют три основные формы расширения товара: модификация товара, введение товара-дополнения, репозиционирование)See:2) марк. товар-дополнение* (новый товар/услуга, которые улучшают впечатление потребителей об уже существующих товарах/услугах и способствуют увеличению дохода фирмы; напр., введение в зоопарке услуги "Экскурсии" за дополнительную плату)See: -
2 product extension
Реклама: пополнение товарного ассортимента -
3 product extension merger
эк. слияние с расширением товарной линии* (объединение компаний, производящих сходные или родственные товары; напр., приобретение производителем моющих средств фирмы — производителя отбеливающих веществ для белья)Syn:See:
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слияние для расширения товарной номенклатуры: слияние компаний, продающих на одном рынке разные, но сходные товары; см. merger.Англо-русский экономический словарь > product extension merger
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4 product extension merger
Экономика: слияние компаний, связанных по линии производства или сбыта, функционально связанных по линии производства продукции (разновидность конгломератного слияния), функционально связанных по линии сбыта продукции (разновидность конгломератного слияния)Универсальный англо-русский словарь > product extension merger
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5 product extension merger
слияние компаний, функционально связанных по линии производства или сбыта продукции (разновидность конгломератного слияния)Англо-русский словарь по экономике и финансам > product extension merger
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6 product extension merger
слияние компаний, связанных по линии производства или сбытаEnglish-russian dctionary of contemporary Economics > product extension merger
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7 product extension merger
слияние компаний, связанных по линии производства или сбытаEnglish-russian dctionary of diplomacy > product extension merger
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8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 product line extension merger
эк. = product extension mergerАнгло-русский экономический словарь > product line extension merger
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10 product addition
1) марк. добавление товара* ( разработка и введение в ассортимент нового товара)See:2) марк. введение товара-дополнения* (нового товара или услуги, которые улучшают впечатление потребителей об уже существующих товарах/услугах и способствует увеличению дохода фирмы)See: -
11 extension
вытягивание; продолжение, развитие; отсрочка, продление; пролонгация; распространение; предоставление; расширение; удлинение; фигурный элемент, выходящий за пределы рисованного щита; наставка, удлинитель; параллельный телефон; добавочный номер; меховой аппарат♦ double extension двойное вытягивание меха фотоаппарата♦ product extension пополнение товарного ассортимента -
12 product line extension
марк. расширение товарного ассортимента (добавление новых товаров в ассортиментную группу; данная стратегия позволяет привлечь потребителей большей возможностью выбора)Syn:See:Англо-русский экономический словарь > product line extension
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13 product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)Syn:See:product line diversification, product line extension, product line featuring, product line filling, product line group, product line length, product line manager, product line modernization, product line pricing, product line strategy, product line stretching, family brand 1), top-of-the-line, bottom-of-the-line2) марк. ассортиментная группаSyn:
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группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.* * *группа тесно связанных между собой изделий, реализуемых на рынке одной компанией -
14 product life
1) марк. = product life cycle2) марк. срок эксплуатации, эксплуатационный период* (период времени, в течение которого товар должен быть пригоден к использованию)Syn:See:* * * -
15 product line stretching
марк. растяжение [удлинение\] товарной линии* ( добавление новых товаров к уже существующим в данной товарной линии)See:Англо-русский экономический словарь > product line stretching
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16 product expansion
1) марк. товарная экспансия (выведение товаров компании на новые сегменты рынка или на новые географические рынки)See:market development 2), market segment 2) а)2) марк. расширение ассортимента (добавление в ассортимент компании новых товаров или модификация товаров компании с учетом новых потребностей рынка)See: -
17 product life extension
1) марк. продление [увеличение\] срока эксплуатации товараSee:product life 2)2) марк. продление жизни товара (маркнетинговые усилия, направленные на увеличение периода нахождения товара на рынке)See:Англо-русский экономический словарь > product life extension
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18 product line featuring
марк. сегментирование товарной линии* (сосредоточение маркетинговых усилий на отдельных товарах в товарной линии с целью привлечь к ним новых потребителей или улучшить имидж)See:Англо-русский экономический словарь > product line featuring
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19 product line diversification
марк. диверсификация товарного ассортимента* (расширение товарного ассортимента за счет добавления новых видов товаров; цель — сокращение зависимости от одного вида производимой продукции)See:Англо-русский экономический словарь > product line diversification
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20 product leveraging
марк. = brand extension
См. также в других словарях:
straight product extension — Marketing a product in a foreign market without any change to the product sold in the home market … Big dictionary of business and management
product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… … Financial and business terms
Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… … Wikipedia
product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) … Financial and business terms
extension strategy — UK US noun [C] (plural extension strategies) ► MARKETING the attempt by a company to increase sales of a product by, for example, making changes to it or finding new uses for it: »A sports clothing manufacturer used the extension strategy of… … Financial and business terms
EXTension Port — names the ports placed on their consoles allowing for connectivity to either other systems, or peripherals that were released after the fact.EXT named ports can be found on many Nintendo consoles, such as the Game Boy, the Super Nintendo, the… … Wikipedia
Extension cord — An extension cord, power extender, or extension lead is a length of flexible electrical power cable (flex) with a plug on one end and one or more sockets on the other end (usually of the same type as the plug). The term usually refers to mains… … Wikipedia
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
Product category — In the mathematical field of category theory, the product of two categories C and D , denoted nowrap| C × D and called a product category, is a straightforward extension of the concept of the Cartesian product of two sets.DefinitionThe product… … Wikipedia
Extension by definitions — In mathematical logic, more specifically in the proof theory of first order theories, extensions by definitions formalize the introduction of new symbols by means of a definition. For example, it is common in naive set theory to introduce a… … Wikipedia
Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining … Wikipedia
